Distribution Partner Application

Matta Naad is a Matta Vadi Rice brand built on one simple promise — great rice, every time. Sourced carefully and processed in our own factory, each grain cooks to the perfect length, stays fluffy, and never sticks.

Already launched in Ernakulam on a test marketing basis, Matta Naad is available on Instamart and Blinkit, with strong presence across retail, wholesale, and supermarkets in the launch market — achieving close to 35% market share.

Every pack is manufactured entirely in our own factory — no outsourcing, no compromise — ensuring consistent quality in every grain.

• 1,000 sq ft warehouse / storage facility
• Own vehicle fleet with 7–10 ton carrying capacity
• Minimum working capital of ₹25 Lakhs
• Ability to service a minimum of 300 retail outlets
• Dedicated DSO on distributor payroll, managed by the brand
• Strong retail and wholesale trade knowledge in your district
• Prior FMCG or food distribution experience preferred

• Attractive trade margins with more than 20% ROI
• Exclusive territory rights based on location Key Benefit
• Incentive schemes and performance bonuses
• Direct delivery of products to distributor warehouse
• End-to-end order management software provided free of charge
• Continuous ATL advertising support
• Regular consumer promotions to drive off-take
• POS materials, shelf displays and in-store branding support
• Co-investment in local marketing activities

TPF Bharat Private Limited is a Kerala-based food manufacturing company founded in 2020, headquartered in Kalady. With 3 manufacturing facilities, a combined capacity of 4,500 MT per month, and a team of 200+ professionals, the company operates at scale across the food sector.

Brands under TPF Bharat include Matta Naad, Tolins Foods, and Thripti. The company exports to 18 countries and manufactures private label products for major brands in Kerala.

Quality is at the core of everything we do — every product, every process, every batch.

TPF Bharat is promoted by the founders of Tolins Tyres Limited — a name most Keralites know, built over three decades into one of the state's most recognised homegrown brands.